My Journey to Stoneford — An Update

When I first joined Stoneford, I wrote about stepping into a new chapter. What I didn’t know then was just how big that chapter would become.

A lot has changed since that first post… and I think it’s time to set the record straight on what I actually do here.

From Associate to VP of Operations

Since September 2024, I’ve served as Vice President of Operations at Stoneford, the parent company behind a family of brands serving churches, families, institutions, veterans, and athletes. My scope isn’t a single advisory desk — it’s the operational backbone across all of it:

• Cedar Health Alliance — healthcare access for the churches that need it most
• LumenWild Capital — capital strategy and stewardship
• Nicene Network — built for the church
• Benemere — family, institutional and legacy accounting and bookkeeping
• Stoneford Insurance — protection and coverage
• Malone Management — institutional and athlete services

My job isn’t to sit across the table from clients and write financial plans. My job is to make sure the people who do that work have the systems, processes, and infrastructure to do it well, and at scale.

What I Actually Do

In plain language: I close the cracks.

I build the pipelines, design the playbooks, set up the CRMs, train the teams, and create the operational infrastructure that lets every Stoneford brand serve their clients with consistency and care. When a sales rep needs a field reference card, I build it. When a brand needs an enrollment form that actually integrates with the CRM, I architect it. When a launch needs a project plan, that’s me.

It’s less “advisor” and more “the person who makes sure the advisors can advise.”

Still Building on the Side

The Niché Caldwell Co. is still very much alive. NC Co. is my fractional COO consultancy serving small business owners and executive directors at mission-driven organizations — creative companies, nonprofits, and the kind of founders who are doing meaningful work but drowning in operational chaos. Different audience than Stoneford, same heart: helping leaders build something that lasts.

If that sounds like you, you can find me at nichecaldwell.com/consutling

So Where Does That Leave Us?

If you’re a Stoneford client or partner, know that the operations side of this house is being tended to carefully and prayerfully. If you’re someone curious about the work, I’d love to connect … come find me on LinkedIn or through stoneford.com.

Onward! Let’s build your future, together!

Niché